Customer Data Platforms, Use People Data to Transform the Future of Marketing Engagement, Wiley, Christopher B. O'Hara, Martin Kihn,Customer services,Sales and marketing,

Customer data platforms; customer experience; marketing engagement; personalized marketing; marketing personalization; CDPs; marketing analytics; AI marketing; data-driven marketing; marketing data organization 

,, , United States, en-UShttps://www.wiley.com

Customer data platforms; customer experience; marketing engagement; personalized marketing; marketing personalization; CDPs; marketing analytics; AI marketing; data-driven marketing; marketing data organization 

, [BLURB],[CITY],,books, ebooks, biblet, Book2look