The Routledge Companion to Financial Services Marketing, , Taylor and Francis, Hooman Estelami, Tina Harrison,Sales and marketing,Business and Management, banking, Customer relationship management, financial services, Investor behaviour, marketing, Regulation, retail marketing, services marketing,, Routledge Companions in Business, Management and Accounting, United Kingdom, en-GBhttp://routledge.combanking, Customer relationship management, financial services, Investor behaviour, marketing, Regulation, retail marketing, services marketing, [BLURB],[CITY],,books, ebooks, biblet, Book2look