About the book
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.
This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.
Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Editions of The Routledge Companion to Financial Services Marketing
- EBook
- ISBN 9781134095629
- PDF
- ISBN 9781134095551
Read an Excerpt
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.
This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.
Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Frequently Asked Questions
What is The Routledge Companion to Financial Services Marketing about?
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.
This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.
Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
What core themes, tropes, or subjects are explored in The Routledge Companion to Financial Services Marketing?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of The Routledge Companion to Financial Services Marketing?
You can read an official preview of the few pages here https://www.book2look.com/book/9781134095629
Is The Routledge Companion to Financial Services Marketing part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Companions in Business, Management and Accounting
Who is/are the Author/s of the book The Routledge Companion to Financial Services Marketing?
Hooman Estelami, Tina Harrison
Who is the Publisher of the book The Routledge Companion to Financial Services Marketing?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
The Routledge Companion to Financial Services Marketing is available as ebook(ISBN 9781134095629) and pdf(ISBN 9781134095551)