About the book
In academia, as well as in popular culture, the prefix \"neuro-\" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomics, neurophilosophy, neuromarketing, neuropolitics, and neuroeducation. Consumers are targeted with enhanced products and services, such as brain-based training exercises, and babies are kept on a strict regimen of brain music, brain videos, and brain games. The chapters in this book investigate the rhetorical appeal, effects, and implications of this prefix, neuro-, and carefully consider the potential collaborative work between rhetoricians and neuroscientists. Drawing on the increasingly interdisciplinary nature of rhetorical study, Neurorhetorics questions how discourses about the brain construct neurological differences, such as mental illness or intelligence measures. Working at the nexus of rhetoric and neuroscience, the authors explore how to operationalize rhetorical inquiry into neuroscience in meaningful ways. They account for the production, dissemination, and appeal of neuroscience research findings, revealing what rhetorics about the brain mean for contemporary public discourse.
This book was originally published as a special issue of Rhetoric Society Quarterly.
Editions of Neurorhetorics
- EBook
- ISBN 9781135709716
- PDF
- ISBN 9781135709648
Read an Excerpt
In academia, as well as in popular culture, the prefix \"neuro-\" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomics, neurophilosophy, neuromarketing, neuropolitics, and neuroeducation. Consumers are targeted with enhanced products and services, such as brain-based training exercises, and babies are kept on a strict regimen of brain music, brain videos, and brain games. The chapters in this book investigate the rhetorical appeal, effects, and implications of this prefix, neuro-, and carefully consider the potential collaborative work between rhetoricians and neuroscientists. Drawing on the increasingly interdisciplinary nature of rhetorical study, Neurorhetorics questions how discourses about the brain construct neurological differences, such as mental illness or intelligence measures. Working at the nexus of rhetoric and neuroscience, the authors explore how to operationalize rhetorical inquiry into neuroscience in meaningful ways. They account for the production, dissemination, and appeal of neuroscience research findings, revealing what rhetorics about the brain mean for contemporary public discourse.
This book was originally published as a special issue of Rhetoric Society Quarterly.
Frequently Asked Questions
What is Neurorhetorics about?
In academia, as well as in popular culture, the prefix \"neuro-\" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomics, neurophilosophy, neuromarketing, neuropolitics, and neuroeducation. Consumers are targeted with enhanced products and services, such as brain-based training exercises, and babies are kept on a strict regimen of brain music, brain videos, and brain games. The chapters in this book investigate the rhetorical appeal, effects, and implications of this prefix, neuro-, and carefully consider the potential collaborative work between rhetoricians and neuroscientists. Drawing on the increasingly interdisciplinary nature of rhetorical study, Neurorhetorics questions how discourses about the brain construct neurological differences, such as mental illness or intelligence measures. Working at the nexus of rhetoric and neuroscience, the authors explore how to operationalize rhetorical inquiry into neuroscience in meaningful ways. They account for the production, dissemination, and appeal of neuroscience research findings, revealing what rhetorics about the brain mean for contemporary public discourse.
This book was originally published as a special issue of Rhetoric Society Quarterly.
What core themes, tropes, or subjects are explored in Neurorhetorics?
Reference, Information and Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Where can I read a sample of Neurorhetorics?
You can read an official preview of the few pages here https://www.book2look.com/book/9781135709716
Is Neurorhetorics part of a series, and can it be read as a standalone?
Yes it is a part of series Rhetoric Society Quarterly
Who is/are the Author/s of the book Neurorhetorics?
Jordynn Jack
What are the ISBN numbers for the physical and digital editions?
Neurorhetorics is available as ebook(ISBN 9781135709716) and pdf(ISBN 9781135709648)