About the book
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Editions of The Routledge Handbook of Strategic Communication
- EBook
- ISBN 9781136207112
- PDF
- ISBN 9781136207129
Read an Excerpt
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Frequently Asked Questions
What is The Routledge Handbook of Strategic Communication about?
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
What core themes, tropes, or subjects are explored in The Routledge Handbook of Strategic Communication?
Reference, Information and Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Where can I read a sample of The Routledge Handbook of Strategic Communication?
You can read an official preview of the few pages here https://www.book2look.com/book/9781136207112
Who is/are the Author/s of the book The Routledge Handbook of Strategic Communication?
Ansgar Zerfass, Derina Holtzhausen
Who is the Publisher of the book The Routledge Handbook of Strategic Communication?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
The Routledge Handbook of Strategic Communication is available as ebook(ISBN 9781136207112) and pdf(ISBN 9781136207129)