About the book
Studies of multimodality have significantly advanced our understanding of the potential of?different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and?their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging?scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.
It connects multimodal analysis to critical discourse analysis, demonstrating the value of?different approaches to multimodality for building a better understanding of critical?issues of central interest to discourse analysis, semiotics, applied linguistics, education,?cultural and media studies.
Editions of Critical Multimodal Studies of Popular Discourse
- EBook
- ISBN 9781136249013
- PDF
- ISBN 9781136249020
Read an Excerpt
Studies of multimodality have significantly advanced our understanding of the potential of?different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and?their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging?scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.
It connects multimodal analysis to critical discourse analysis, demonstrating the value of?different approaches to multimodality for building a better understanding of critical?issues of central interest to discourse analysis, semiotics, applied linguistics, education,?cultural and media studies.
Frequently Asked Questions
What is Critical Multimodal Studies of Popular Discourse about?
Studies of multimodality have significantly advanced our understanding of the potential of?different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and?their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging?scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.
It connects multimodal analysis to critical discourse analysis, demonstrating the value of?different approaches to multimodality for building a better understanding of critical?issues of central interest to discourse analysis, semiotics, applied linguistics, education,?cultural and media studies.
What core themes, tropes, or subjects are explored in Critical Multimodal Studies of Popular Discourse?
Language and Linguistics > Linguistics
Where can I read a sample of Critical Multimodal Studies of Popular Discourse?
You can read an official preview of the few pages here https://www.book2look.com/book/9781136249013
Is Critical Multimodal Studies of Popular Discourse part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Studies in Multimodality
Who is/are the Author/s of the book Critical Multimodal Studies of Popular Discourse?
Emilia Djonov, Sumin Zhao
Who is the Publisher of the book Critical Multimodal Studies of Popular Discourse?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Critical Multimodal Studies of Popular Discourse is available as ebook(ISBN 9781136249013) and pdf(ISBN 9781136249020)