Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
By Angeline G. Close | Publisher: Taylor and Francis
About the book
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Editions of Online Consumer Behavior
- EBook
- ISBN 9781136342219
- PDF
- ISBN 9781136342226
Read an Excerpt
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Frequently Asked Questions
What is Online Consumer Behavior about?
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
What core themes, tropes, or subjects are explored in Online Consumer Behavior?
Society and Social Sciences > Psychology > Occupational and industrial psychology
Where can I read a sample of Online Consumer Behavior?
You can read an official preview of the few pages here https://www.book2look.com/book/9781136342219
Is Online Consumer Behavior part of a series, and can it be read as a standalone?
Yes it is a part of series Advances in Consumer Psychology
Who is/are the Author/s of the book Online Consumer Behavior?
Angeline G. Close
What are the ISBN numbers for the physical and digital editions?
Online Consumer Behavior is available as ebook(ISBN 9781136342219) and pdf(ISBN 9781136342226)