Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
By Lorna Stevens, Lydia Martens, Margaret Hogg, Pauline Maclaran, Stephanie O'Donohoe | Publisher: Taylor and Francis
About the book
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:
- How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
- How particular consumer choices are bound up with women’s identities as mothers
- The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the \"empty nest\"
Editions of Motherhoods, Markets and Consumption
- EBook
- ISBN 9781136758355
- PDF
- ISBN 9781136758287
Read an Excerpt
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:
- How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
- How particular consumer choices are bound up with women’s identities as mothers
- The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the \"empty nest\"
Frequently Asked Questions
What is Motherhoods, Markets and Consumption about?
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:
- How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
- How particular consumer choices are bound up with women’s identities as mothers
- The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the \"empty nest\"
What core themes, tropes, or subjects are explored in Motherhoods, Markets and Consumption?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Motherhoods, Markets and Consumption?
You can read an official preview of the few pages here https://www.book2look.com/book/9781136758355
Is Motherhoods, Markets and Consumption part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Interpretive Marketing Research
Who is/are the Author/s of the book Motherhoods, Markets and Consumption?
Lorna Stevens, Lydia Martens, Margaret Hogg, Pauline Maclaran, Stephanie O'Donohoe
What are the ISBN numbers for the physical and digital editions?
Motherhoods, Markets and Consumption is available as ebook(ISBN 9781136758355) and pdf(ISBN 9781136758287)