About the book
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
Editions of Focus Group Research
- EBook
- ISBN 9781315428352
- PDF
- ISBN 9781315428369
Read an Excerpt
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
Frequently Asked Questions
What is Focus Group Research about?
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
What core themes, tropes, or subjects are explored in Focus Group Research?
Society and Social Sciences > Sociology and anthropology > Anthropology
Where can I read a sample of Focus Group Research?
You can read an official preview of the few pages here https://www.book2look.com/book/9781315428352
Is Focus Group Research part of a series, and can it be read as a standalone?
Yes it is a part of series Qualitative Essentials
Who is/are the Author/s of the book Focus Group Research?
Jo-Ellen Asbury, Martha Ann Carey
What are the ISBN numbers for the physical and digital editions?
Focus Group Research is available as ebook(ISBN 9781315428352) and pdf(ISBN 9781315428369)