Social Media in Travel, Tourism and Hospitality
Theory, Practice and Cases
By Evangelos Christou, Marianna Sigala | Publisher: Taylor and Francis
About the book
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Editions of Social Media in Travel, Tourism and Hospitality
- EBook
- ISBN 9781317053798
- PDF
- ISBN 9781317053804
Read an Excerpt
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Frequently Asked Questions
What is Social Media in Travel, Tourism and Hospitality about?
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
What core themes, tropes, or subjects are explored in Social Media in Travel, Tourism and Hospitality?
Economics, Finance, Business and Management > Industry and industrial studies > Hospitality and service industries > Hospitality, sports, leisure and tourism industries
Where can I read a sample of Social Media in Travel, Tourism and Hospitality?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317053798
Is Social Media in Travel, Tourism and Hospitality part of a series, and can it be read as a standalone?
Yes it is a part of series New Directions in Tourism Analysis
Who is/are the Author/s of the book Social Media in Travel, Tourism and Hospitality?
Evangelos Christou, Marianna Sigala
Who is the Publisher of the book Social Media in Travel, Tourism and Hospitality?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Social Media in Travel, Tourism and Hospitality is available as ebook(ISBN 9781317053798) and pdf(ISBN 9781317053804)