Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
By Jean-Claude Usunier, Jörg Stolz | Publisher: Taylor and Francis
About the book
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Editions of Religions as Brands
- EBook
- ISBN 9781317067085
- PDF
- ISBN 9781317067092
Read an Excerpt
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Frequently Asked Questions
What is Religions as Brands about?
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
What core themes, tropes, or subjects are explored in Religions as Brands?
Philosophy and Religion > Religion and beliefs > Religion: general
Where can I read a sample of Religions as Brands?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317067085
Is Religions as Brands part of a series, and can it be read as a standalone?
Yes it is a part of series AHRC/ESRC Religion and Society Series
Who is/are the Author/s of the book Religions as Brands?
Jean-Claude Usunier, Jörg Stolz
What are the ISBN numbers for the physical and digital editions?
Religions as Brands is available as ebook(ISBN 9781317067085) and pdf(ISBN 9781317067092)