About the book
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:
- formulating research questions
- collecting research materials
- assessing and developing methods of transcription
- considering the ethical dimensions of multimodal research.
A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Editions of Introducing Multimodality
- EBook
- ISBN 9781317269786
- PDF
- ISBN 9781317269793
Read an Excerpt
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:
- formulating research questions
- collecting research materials
- assessing and developing methods of transcription
- considering the ethical dimensions of multimodal research.
A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Frequently Asked Questions
What is Introducing Multimodality about?
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:
- formulating research questions
- collecting research materials
- assessing and developing methods of transcription
- considering the ethical dimensions of multimodal research.
A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
What core themes, tropes, or subjects are explored in Introducing Multimodality?
Language and Linguistics > Linguistics
Where can I read a sample of Introducing Multimodality?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317269786
Who is/are the Author/s of the book Introducing Multimodality?
Carey Jewitt, Jeff Bezemer, Kay O'Halloran
What are the ISBN numbers for the physical and digital editions?
Introducing Multimodality is available as ebook(ISBN 9781317269786) and pdf(ISBN 9781317269793)