Entrepreneurial Journalism
How to go it alone and launch your dream digital project
By Paul Marsden | Publisher: Taylor and Francis
About the book
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.
Topics include:
• advice on launching digital start-ups;
• how to use key analytics to track and focus readership;
• engaging with mobile journalism by utilising smartphone and app technology;
• developing revenue streams that can make digital journalism sustainable;
• legal and ethical dilemmas faced in a modern newsroom;
• the challenges of producing news for mobile readers.
The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
Editions of Entrepreneurial Journalism
- EBook
- ISBN 9781317278979
- PDF
- ISBN 9781317278986
Read an Excerpt
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.
Topics include:
• advice on launching digital start-ups;
• how to use key analytics to track and focus readership;
• engaging with mobile journalism by utilising smartphone and app technology;
• developing revenue streams that can make digital journalism sustainable;
• legal and ethical dilemmas faced in a modern newsroom;
• the challenges of producing news for mobile readers.
The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
Frequently Asked Questions
What is Entrepreneurial Journalism about?
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.
Topics include:
• advice on launching digital start-ups;
• how to use key analytics to track and focus readership;
• engaging with mobile journalism by utilising smartphone and app technology;
• developing revenue streams that can make digital journalism sustainable;
• legal and ethical dilemmas faced in a modern newsroom;
• the challenges of producing news for mobile readers.
The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
What core themes, tropes, or subjects are explored in Entrepreneurial Journalism?
Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies
Where can I read a sample of Entrepreneurial Journalism?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317278979
Who is/are the Author/s of the book Entrepreneurial Journalism?
Paul Marsden
What are the ISBN numbers for the physical and digital editions?
Entrepreneurial Journalism is available as ebook(ISBN 9781317278979) and pdf(ISBN 9781317278986)