Digitalizing Consumption
How devices shape consumer culture
By Franck Cochoy, Johan Hagberg, Magdelena Petersson McIntyre, Niklas Sörum | Publisher: Taylor and Francis
About the book
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These \"market devices\" are significant in that they are not only consumed but are also increasingly used by consumers to consume.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.
Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Editions of Digitalizing Consumption
- EBook
- ISBN 9781317299349
- PDF
- ISBN 9781317299356
Read an Excerpt
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These \"market devices\" are significant in that they are not only consumed but are also increasingly used by consumers to consume.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.
Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Frequently Asked Questions
What is Digitalizing Consumption about?
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These \"market devices\" are significant in that they are not only consumed but are also increasingly used by consumers to consume.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.
Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
What core themes, tropes, or subjects are explored in Digitalizing Consumption?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Digitalizing Consumption?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317299349
Is Digitalizing Consumption part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Interpretive Marketing Research
Who is/are the Author/s of the book Digitalizing Consumption?
Franck Cochoy, Johan Hagberg, Magdelena Petersson McIntyre, Niklas Sörum
What are the ISBN numbers for the physical and digital editions?
Digitalizing Consumption is available as ebook(ISBN 9781317299349) and pdf(ISBN 9781317299356)