About the book
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:
• Interviews with leading short form content creators
• Details on how to create everything from a corporate piece to a Super Bowl spot
• Strategies for how to quickly attract viewer attention to your content
• Extensive information on how to best utilize the craft of film-making in an advertising context
• A comprehensive companion website that can be found at www.focalpress.com/cw/cook
Editions of The Art of Short Form Content
- EBook
- ISBN 9781317329954
- PDF
- ISBN 9781317329961
Read an Excerpt
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:
• Interviews with leading short form content creators
• Details on how to create everything from a corporate piece to a Super Bowl spot
• Strategies for how to quickly attract viewer attention to your content
• Extensive information on how to best utilize the craft of film-making in an advertising context
• A comprehensive companion website that can be found at www.focalpress.com/cw/cook
Frequently Asked Questions
What is The Art of Short Form Content about?
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:
• Interviews with leading short form content creators
• Details on how to create everything from a corporate piece to a Super Bowl spot
• Strategies for how to quickly attract viewer attention to your content
• Extensive information on how to best utilize the craft of film-making in an advertising context
• A comprehensive companion website that can be found at www.focalpress.com/cw/cook
What core themes, tropes, or subjects are explored in The Art of Short Form Content?
The Arts > Performing arts > Films, cinema
Where can I read a sample of The Art of Short Form Content?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317329954
Who is/are the Author/s of the book The Art of Short Form Content?
Bryan Cook
What are the ISBN numbers for the physical and digital editions?
The Art of Short Form Content is available as ebook(ISBN 9781317329954) and pdf(ISBN 9781317329961)