About the book
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Editions of Advertising Media Workbook and Sourcebook
- EBook
- ISBN 9781317499398
- PDF
- ISBN 9781317499404
Read an Excerpt
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Frequently Asked Questions
What is Advertising Media Workbook and Sourcebook about?
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
What core themes, tropes, or subjects are explored in Advertising Media Workbook and Sourcebook?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Advertising
Where can I read a sample of Advertising Media Workbook and Sourcebook?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317499398
Who is/are the Author/s of the book Advertising Media Workbook and Sourcebook?
Donald W. Jugenheimer, Kim Sheehan, Larry Kelley
Who is the Publisher of the book Advertising Media Workbook and Sourcebook?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Advertising Media Workbook and Sourcebook is available as ebook(ISBN 9781317499398) and pdf(ISBN 9781317499404)