Destination Marketing
An international perspective
By Metin Kozak, Nazmi Kozak | Publisher: Taylor and Francis
About the book
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Editions of Destination Marketing
- EBook
- ISBN 9781317517801
- PDF
- ISBN 9781317517818
Read an Excerpt
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Frequently Asked Questions
What is Destination Marketing about?
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
What core themes, tropes, or subjects are explored in Destination Marketing?
Economics, Finance, Business and Management > Industry and industrial studies > Hospitality and service industries > Hospitality, sports, leisure and tourism industries
Where can I read a sample of Destination Marketing?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317517801
Is Destination Marketing part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Advances in Tourism
Who is/are the Author/s of the book Destination Marketing?
Metin Kozak, Nazmi Kozak
What are the ISBN numbers for the physical and digital editions?
Destination Marketing is available as ebook(ISBN 9781317517801) and pdf(ISBN 9781317517818)