About the book
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Editions of The Rise and Fall of Mass Marketing (RLE Marketing)
- EBook
- ISBN 9781317663003
- PDF
- ISBN 9781317663010
Read an Excerpt
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Frequently Asked Questions
What is The Rise and Fall of Mass Marketing (RLE Marketing) about?
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
What core themes, tropes, or subjects are explored in The Rise and Fall of Mass Marketing (RLE Marketing)?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of The Rise and Fall of Mass Marketing (RLE Marketing)?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317663003
Is The Rise and Fall of Mass Marketing (RLE Marketing) part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Library Editions: Marketing
Who is/are the Author/s of the book The Rise and Fall of Mass Marketing (RLE Marketing)?
Geoffrey G. Jones, Richard S. Tedlow
Who is the Publisher of the book The Rise and Fall of Mass Marketing (RLE Marketing)?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
The Rise and Fall of Mass Marketing (RLE Marketing) is available as ebook(ISBN 9781317663003) and pdf(ISBN 9781317663010)