Beyond Strategy
The Impact of Next Generation Companies
By Flemming Poulfelt, Michael Moesgaard Andersen | Publisher: Taylor and Francis
About the book
Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?
Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn’t telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popular recipes for success may be clipping such companies’ wings.
Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents’ fears, risk-aversion and blindness to what’s coming. Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia. The authors provide explosive evidence of black swan companies working against the norms to enter unchartered waters, determined not to adhere to the best practice of others, but rather to create a genuine next generation practice.
Next generation companies and their underlying philosophies are here to stay – are you?
Editions of Beyond Strategy
- EBook
- ISBN 9781317818441
- PDF
- ISBN 9781317818458
Read an Excerpt
Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?
Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn’t telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popular recipes for success may be clipping such companies’ wings.
Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents’ fears, risk-aversion and blindness to what’s coming. Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia. The authors provide explosive evidence of black swan companies working against the norms to enter unchartered waters, determined not to adhere to the best practice of others, but rather to create a genuine next generation practice.
Next generation companies and their underlying philosophies are here to stay – are you?
Frequently Asked Questions
What is Beyond Strategy about?
Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?
Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn’t telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popular recipes for success may be clipping such companies’ wings.
Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents’ fears, risk-aversion and blindness to what’s coming. Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia. The authors provide explosive evidence of black swan companies working against the norms to enter unchartered waters, determined not to adhere to the best practice of others, but rather to create a genuine next generation practice.
Next generation companies and their underlying philosophies are here to stay – are you?
What core themes, tropes, or subjects are explored in Beyond Strategy?
Economics, Finance, Business and Management > Business and Management > Business strategy
Where can I read a sample of Beyond Strategy?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317818441
Who is/are the Author/s of the book Beyond Strategy?
Flemming Poulfelt, Michael Moesgaard Andersen
What are the ISBN numbers for the physical and digital editions?
Beyond Strategy is available as ebook(ISBN 9781317818441) and pdf(ISBN 9781317818458)