Good Is the New Cool Guide to Meaningful Marketing, How Brands Can Win with Conscious Consumers, Wiley, Afdhel Aziz, Bobby Jones,Direct marketing / telemarketing,Sales and marketing, millennial marketing; gen z marketing; conscious capitalism; marketing principles; gen z advertising; millennial advertising; business success stories; purpose marketing; purpose advertising; consumer expectations; brand purpose; conscious consumers,, , United States, en-UShttps://www.wiley.commillennial marketing; gen z marketing; conscious capitalism; marketing principles; gen z advertising; millennial advertising; business success stories; purpose marketing; purpose advertising; consumer expectations; brand purpose; conscious consumers, [BLURB],[CITY],,books, ebooks, biblet, Book2look