Customer 360, How Data, AI, and Trust Change Everything, Wiley, Andrea Chen Lin, Martin Kihn,Research and development management,Management of specific areas, ai; gpt; machine learning; marketing; entrepreneurship; business growth; customer experience; customer interface; customer satisfaction; attract customers; engage customers; customer acquisition; customer onboarding; business technology,, , United States, en-UShttps://www.wiley.comai; gpt; machine learning; marketing; entrepreneurship; business growth; customer experience; customer interface; customer satisfaction; attract customers; engage customers; customer acquisition; customer onboarding; business technology, [BLURB],[CITY],,books, ebooks, biblet, Book2look