The New Science of Customer Relationships
Delivering the One-to-One Promise With AI
By Jim Sterne, Thomas H. Davenport | Publisher: Wiley
About the book
A practical strategy guide for building profitable customer relationships using the latest AI science and tech
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.
Inside the book:
- Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think
- Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services
- Discussions of ethical guidelines to guide your organization's data and customer communication practices
Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.
Editions of The New Science of Customer Relationships
- Hardcover
- ISBN 9781394319541
- EBook
- ISBN 9781394320035
- EBook
- ISBN 9781394319565
- EBook
- ISBN 9781394319558
Read an Excerpt
A practical strategy guide for building profitable customer relationships using the latest AI science and tech
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.
Inside the book:
- Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think
- Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services
- Discussions of ethical guidelines to guide your organization's data and customer communication practices
Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.
Frequently Asked Questions
What is The New Science of Customer Relationships about?
A practical strategy guide for building profitable customer relationships using the latest AI science and tech
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.
Inside the book:
- Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think
- Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services
- Discussions of ethical guidelines to guide your organization's data and customer communication practices
Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.
What core themes, tropes, or subjects are explored in The New Science of Customer Relationships?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Online marketing / Social media marketing
Where can I read a sample of The New Science of Customer Relationships?
You can read an official preview of the few pages here https://www.book2look.com/book/9781394319541
Who is/are the Author/s of the book The New Science of Customer Relationships?
Jim Sterne, Thomas H. Davenport
Who is the Publisher of the book The New Science of Customer Relationships?
Wiley
What are the ISBN numbers for the physical and digital editions?
The New Science of Customer Relationships is available as hardcover(ISBN 9781394319541) and ebook(ISBN 9781394320035) and ebook(ISBN 9781394319565) and ebook(ISBN 9781394319558)
Where can I buy The New Science of Customer Relationships online or support local independent bookshops?
You can buy The New Science of Customer Relationships from below
Where can I buy The New Science of Customer Relationships?