The Glory of Giving Everything, The Taylor Swift Business Model, Wiley, Crystal Haryanto, Richard Scheffler,Entrepreneurship / Start-ups,Business and Management, marketing strategies; branding; fan engagement; personal branding; music industry; economic analysis; business success; merchandising; strategic networking; viral marketing; creativity in business; influencer strategies; stakeholder engagement; Taylor Swift;,, , United States, en-UShttps://www.wiley.commarketing strategies; branding; fan engagement; personal branding; music industry; economic analysis; business success; merchandising; strategic networking; viral marketing; creativity in business; influencer strategies; stakeholder engagement; Taylor Swift;, [BLURB],[CITY],,books, ebooks, biblet, Book2look