About the book
There is a leadership skill no one taught you—yet it determines the quality of every decision you make.
Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today’s environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.
The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don’t yet know how to say.
In Winning Without Persuading, Esther Choy—founder of the Leadership Story Lab—offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.
The real leadership power lies in learning how to find the stories that change everything.
Through her T² principle—Transaction × Transformation—Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.
You’ll learn how to:
- Make better decisions by uncovering what your team isn’t saying—before it’s too late
- Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal
- Create interpersonal connections that enable people to feel seen, speak up, and stay—strengthening engagement, retention, and team performance
- Ask the questions that surface original, high-value thinking—not rehashed answers
- Lead with clarity, human insight, and authentic voice in an age where AI can generate answers—but not understanding
In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.
Editions of Winning Without Persuading
- EBook
- ISBN 9781400252794
Read an Excerpt
There is a leadership skill no one taught you—yet it determines the quality of every decision you make.
Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today’s environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.
The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don’t yet know how to say.
In Winning Without Persuading, Esther Choy—founder of the Leadership Story Lab—offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.
The real leadership power lies in learning how to find the stories that change everything.
Through her T² principle—Transaction × Transformation—Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.
You’ll learn how to:
- Make better decisions by uncovering what your team isn’t saying—before it’s too late
- Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal
- Create interpersonal connections that enable people to feel seen, speak up, and stay—strengthening engagement, retention, and team performance
- Ask the questions that surface original, high-value thinking—not rehashed answers
- Lead with clarity, human insight, and authentic voice in an age where AI can generate answers—but not understanding
In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.
Frequently Asked Questions
What is Winning Without Persuading about?
There is a leadership skill no one taught you—yet it determines the quality of every decision you make.
Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today’s environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.
The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don’t yet know how to say.
In Winning Without Persuading, Esther Choy—founder of the Leadership Story Lab—offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.
The real leadership power lies in learning how to find the stories that change everything.
Through her T² principle—Transaction × Transformation—Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.
You’ll learn how to:
- Make better decisions by uncovering what your team isn’t saying—before it’s too late
- Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal
- Create interpersonal connections that enable people to feel seen, speak up, and stay—strengthening engagement, retention, and team performance
- Ask the questions that surface original, high-value thinking—not rehashed answers
- Lead with clarity, human insight, and authentic voice in an age where AI can generate answers—but not understanding
In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.
What core themes, tropes, or subjects are explored in Winning Without Persuading?
Economics, Finance, Business and Management > Business and Management > Business studies: general
Where can I read a sample of Winning Without Persuading?
You can read an official preview of the few pages here https://www.book2look.com/book/9781400252794
Who is/are the Author/s of the book Winning Without Persuading?
Esther Choy
Who is the Publisher of the book Winning Without Persuading?
AMACOM
What are the ISBN numbers for the physical and digital editions?
Winning Without Persuading is available as ebook(ISBN 9781400252794)
Where can I buy Winning Without Persuading online or support local independent bookshops?
You can buy Winning Without Persuading from below
Where can I buy Winning Without Persuading?