About the book
Tracking the effects of media content on the public is a difficult endeavor, and media effects vary on a subject-to-subject basis. To address this challenge, The Politics of Persuasion employs a multifaceted, mixed method approach to studying mass media and public attitudes. Anthony R. DiMaggio analyzes more than a dozen case studies covering US domestic economic policy and examines a wide range of theories of how bias operates in mass media with regard to coverage of these issues. While some research claims that journalists are overly negative and biased against government officials, some reveals that journalists favor citizens groups. Still other studies contend there is a liberal bias in the media, a progovernment bias, or a bias in favor of advertisers and business interests. Through his analysis, DiMaggio is the first to systematically examine all of these competing interpretations. He concludes that reporters tailor stories to corporate and government interests, but argues that the ability to \"manufacture consent\" from the public in favor of these elite views is far from guaranteed. According to DiMaggio, citizens often make use of their own personal experiences and prior attitudes to challenge official narratives.
Editions of The Politics of Persuasion
- Hardcover
- ISBN 9781438463452
- Paperback
- ISBN 9781438463445
- PDF
- ISBN 9781438463469
Read an Excerpt
Tracking the effects of media content on the public is a difficult endeavor, and media effects vary on a subject-to-subject basis. To address this challenge, The Politics of Persuasion employs a multifaceted, mixed method approach to studying mass media and public attitudes. Anthony R. DiMaggio analyzes more than a dozen case studies covering US domestic economic policy and examines a wide range of theories of how bias operates in mass media with regard to coverage of these issues. While some research claims that journalists are overly negative and biased against government officials, some reveals that journalists favor citizens groups. Still other studies contend there is a liberal bias in the media, a progovernment bias, or a bias in favor of advertisers and business interests. Through his analysis, DiMaggio is the first to systematically examine all of these competing interpretations. He concludes that reporters tailor stories to corporate and government interests, but argues that the ability to \"manufacture consent\" from the public in favor of these elite views is far from guaranteed. According to DiMaggio, citizens often make use of their own personal experiences and prior attitudes to challenge official narratives.
Frequently Asked Questions
What is The Politics of Persuasion about?
Tracking the effects of media content on the public is a difficult endeavor, and media effects vary on a subject-to-subject basis. To address this challenge, The Politics of Persuasion employs a multifaceted, mixed method approach to studying mass media and public attitudes. Anthony R. DiMaggio analyzes more than a dozen case studies covering US domestic economic policy and examines a wide range of theories of how bias operates in mass media with regard to coverage of these issues. While some research claims that journalists are overly negative and biased against government officials, some reveals that journalists favor citizens groups. Still other studies contend there is a liberal bias in the media, a progovernment bias, or a bias in favor of advertisers and business interests. Through his analysis, DiMaggio is the first to systematically examine all of these competing interpretations. He concludes that reporters tailor stories to corporate and government interests, but argues that the ability to \"manufacture consent\" from the public in favor of these elite views is far from guaranteed. According to DiMaggio, citizens often make use of their own personal experiences and prior attitudes to challenge official narratives.
What core themes, tropes, or subjects are explored in The Politics of Persuasion?
Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies
Where can I read a sample of The Politics of Persuasion?
You can read an official preview of the few pages here https://www.book2look.com/book/9781438463452
How long is The Politics of Persuasion and how many pages does it have?
The Politics of Persuasion has 390 page(s)
Who is/are the Author/s of the book The Politics of Persuasion?
Anthony R. DiMaggio
What are the ISBN numbers for the physical and digital editions?
The Politics of Persuasion is available as hardcover(ISBN 9781438463452) and paperback(ISBN 9781438463445) and pdf(ISBN 9781438463469)
Where can I buy The Politics of Persuasion online or support local independent bookshops?
You can buy The Politics of Persuasion from below
Where can I buy The Politics of Persuasion?