About the book
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the \"New 4P’s\" of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.
Using real life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals how big businesses are being led and managed as integrated business systems and not by marketing departments. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a step-by-step roadmap that can be applied to help transform your brand and its management.
Editions of The Brand-Driven CEO
- Hardcover
- ISBN 9781442649859
- EBook
- ISBN 9781442621657
- PDF
- ISBN 9781442621640
Read an Excerpt
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the \"New 4P’s\" of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.
Using real life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals how big businesses are being led and managed as integrated business systems and not by marketing departments. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a step-by-step roadmap that can be applied to help transform your brand and its management.
Frequently Asked Questions
What is The Brand-Driven CEO about?
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the \"New 4P’s\" of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.
Using real life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals how big businesses are being led and managed as integrated business systems and not by marketing departments. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a step-by-step roadmap that can be applied to help transform your brand and its management.
What core themes, tropes, or subjects are explored in The Brand-Driven CEO?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of The Brand-Driven CEO?
You can read an official preview of the few pages here https://www.book2look.com/book/9781442649859
Who is/are the Author/s of the book The Brand-Driven CEO?
David Kincaid
What are the ISBN numbers for the physical and digital editions?
The Brand-Driven CEO is available as hardcover(ISBN 9781442649859) and ebook(ISBN 9781442621657) and pdf(ISBN 9781442621640)
Where can I buy The Brand-Driven CEO online or support local independent bookshops?
You can buy The Brand-Driven CEO from below
Where can I buy The Brand-Driven CEO?