Persuasive Communication, , Guilford Publications, James B. Stiff,Communication studies,Interdisciplinary studies, advertising;appeals;attitudes;campaigns;communications;health promotion;messages;persuasion;persuasive;political;propaganda;social influence;social psychology,, , United States, en-UShttp://www.guilford.comadvertising;appeals;attitudes;campaigns;communications;health promotion;messages;persuasion;persuasive;political;propaganda;social influence;social psychology, [BLURB],[CITY],New York,books, ebooks, biblet, Book2look