About the book
James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life.
The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil’s twentieth century, and one key to its twenty-first.
Editions of Brazil's Revolution in Commerce
- Hardcover
- ISBN 9781469656366
- Paperback
- ISBN 9781469656434
- EBook
- ISBN 9781469656380
- EBook
- ISBN 9798890858993
- EBook
- ISBN 9781469656373
- PDF
- ISBN 9798890858986
Read an Excerpt
James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life.
The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil’s twentieth century, and one key to its twenty-first.
Frequently Asked Questions
What is Brazil's Revolution in Commerce about?
James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life.
The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil’s twentieth century, and one key to its twenty-first.
What core themes, tropes, or subjects are explored in Brazil's Revolution in Commerce?
History and Archaeology > History > History of the Americas
Where can I read a sample of Brazil's Revolution in Commerce?
You can read an official preview of the few pages here https://www.book2look.com/book/9781469656366
How long is Brazil's Revolution in Commerce and how many pages does it have?
Brazil's Revolution in Commerce has 544 page(s)
Who is/are the Author/s of the book Brazil's Revolution in Commerce?
James P. Woodard
What are the ISBN numbers for the physical and digital editions?
Brazil's Revolution in Commerce is available as hardcover(ISBN 9781469656366) and paperback(ISBN 9781469656434) and ebook(ISBN 9781469656380) and ebook(ISBN 9798890858993) and ebook(ISBN 9781469656373) and pdf(ISBN 9798890858986)
Where can I buy Brazil's Revolution in Commerce online or support local independent bookshops?
You can buy Brazil's Revolution in Commerce from below
Where can I buy Brazil's Revolution in Commerce?