About the book
Innovative methods in textual analysis to decode today’s ever-expanding media landscape
Reading Media: How to do Textual Analysis reinvigorates one of media and cultural studies’ most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions.
The volume insists that the close study of meaning, form, and representation remains central to understanding media’s power. With contributions from leading and emerging scholars, the book offers a diverse toolkit: from narratological and semiotic analysis of film and TV, to historical poetic accounts of TikTok, multimodal analysis of Afrobeats music videos, and postcolonial criticism of games. Essays extend the scope of textual analysis to unexpected objects—such as plastic waste, memes, and refugee-authored media—while others demonstrate how texts operate across platforms, genres, and transmedia franchises. Beyond offering new and improved approaches to textual analysis, each chapter illustrates its approach using a specific case study, functioning both as a step-by-step how-to guide and as an example of textual analysis in action.
Reading Media advances a vision of textual analysis that is rigorous yet flexible, attuned to both aesthetics and politics, and responsive to today’s media environment. Essential for students and scholars in media, communication, and cultural studies, Reading Media both reaffirms and renews textual analysis as an indispensable way of engaging with the mediated worlds that shape contemporary life.
Editions of Reading Media
- Hardcover
- ISBN 9781479830299
- Paperback
- ISBN 9781479830305
Read an Excerpt
Innovative methods in textual analysis to decode today’s ever-expanding media landscape
Reading Media: How to do Textual Analysis reinvigorates one of media and cultural studies’ most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions.
The volume insists that the close study of meaning, form, and representation remains central to understanding media’s power. With contributions from leading and emerging scholars, the book offers a diverse toolkit: from narratological and semiotic analysis of film and TV, to historical poetic accounts of TikTok, multimodal analysis of Afrobeats music videos, and postcolonial criticism of games. Essays extend the scope of textual analysis to unexpected objects—such as plastic waste, memes, and refugee-authored media—while others demonstrate how texts operate across platforms, genres, and transmedia franchises. Beyond offering new and improved approaches to textual analysis, each chapter illustrates its approach using a specific case study, functioning both as a step-by-step how-to guide and as an example of textual analysis in action.
Reading Media advances a vision of textual analysis that is rigorous yet flexible, attuned to both aesthetics and politics, and responsive to today’s media environment. Essential for students and scholars in media, communication, and cultural studies, Reading Media both reaffirms and renews textual analysis as an indispensable way of engaging with the mediated worlds that shape contemporary life.
Frequently Asked Questions
What is Reading Media about?
Innovative methods in textual analysis to decode today’s ever-expanding media landscape
Reading Media: How to do Textual Analysis reinvigorates one of media and cultural studies’ most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions.
The volume insists that the close study of meaning, form, and representation remains central to understanding media’s power. With contributions from leading and emerging scholars, the book offers a diverse toolkit: from narratological and semiotic analysis of film and TV, to historical poetic accounts of TikTok, multimodal analysis of Afrobeats music videos, and postcolonial criticism of games. Essays extend the scope of textual analysis to unexpected objects—such as plastic waste, memes, and refugee-authored media—while others demonstrate how texts operate across platforms, genres, and transmedia franchises. Beyond offering new and improved approaches to textual analysis, each chapter illustrates its approach using a specific case study, functioning both as a step-by-step how-to guide and as an example of textual analysis in action.
Reading Media advances a vision of textual analysis that is rigorous yet flexible, attuned to both aesthetics and politics, and responsive to today’s media environment. Essential for students and scholars in media, communication, and cultural studies, Reading Media both reaffirms and renews textual analysis as an indispensable way of engaging with the mediated worlds that shape contemporary life.
What core themes, tropes, or subjects are explored in Reading Media?
Reference, Information and Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Where can I read a sample of Reading Media?
You can read an official preview of the few pages here https://www.book2look.com/book/9781479830299
How long is Reading Media and how many pages does it have?
Reading Media has 400 page(s)
Is Reading Media part of a series, and can it be read as a standalone?
Yes it is a part of series Critical Cultural Communication
Who is/are the Author/s of the book Reading Media?
NYU Press
Who is the Publisher of the book Reading Media?
NYU Press
What are the ISBN numbers for the physical and digital editions?
Reading Media is available as hardcover(ISBN 9781479830299) and paperback(ISBN 9781479830305)
Where can I buy Reading Media online or support local independent bookshops?
You can buy Reading Media from below
Where can I buy Reading Media?