About the book
Mantra Design – Innovate, Buy or Die! reveals the secrets for the identification of your customer's unmet needs including how best to introduce profitable and lasting innovation solutions. Dana's first book describes the effective application of leadership mantras combined with his 30 years of experience and an impressive track record of revenue generation provides the foundation for an easy to understand methodology that highlights the power of true innovation leadership. The resultant second creation is the definitive innovation leadership guide book for every new product development professional aspiring to introduce premium priced, patent protected, market share leading products.
Editions of Mantra Design - Innovate, Buy or Die!
- Hardcover
- ISBN 9781514415849
- Paperback
- ISBN 9781514415832
- EBook
- ISBN 9781514415795
Read an Excerpt
Mantra Design – Innovate, Buy or Die! reveals the secrets for the identification of your customer's unmet needs including how best to introduce profitable and lasting innovation solutions. Dana's first book describes the effective application of leadership mantras combined with his 30 years of experience and an impressive track record of revenue generation provides the foundation for an easy to understand methodology that highlights the power of true innovation leadership. The resultant second creation is the definitive innovation leadership guide book for every new product development professional aspiring to introduce premium priced, patent protected, market share leading products.
Frequently Asked Questions
What is Mantra Design - Innovate, Buy or Die! about?
Mantra Design – Innovate, Buy or Die! reveals the secrets for the identification of your customer's unmet needs including how best to introduce profitable and lasting innovation solutions. Dana's first book describes the effective application of leadership mantras combined with his 30 years of experience and an impressive track record of revenue generation provides the foundation for an easy to understand methodology that highlights the power of true innovation leadership. The resultant second creation is the definitive innovation leadership guide book for every new product development professional aspiring to introduce premium priced, patent protected, market share leading products.
What core themes, tropes, or subjects are explored in Mantra Design - Innovate, Buy or Die!?
Economics, Finance, Business and Management > Business and Management > Management and management techniques > Management: leadership and motivation
Where can I read a sample of Mantra Design - Innovate, Buy or Die!?
You can read an official preview of the few pages here https://www.book2look.com/book/9781514415849
Who is/are the Author/s of the book Mantra Design - Innovate, Buy or Die!?
Dana Oliver
Who is the Publisher of the book Mantra Design - Innovate, Buy or Die!?
Xlibris
What are the ISBN numbers for the physical and digital editions?
Mantra Design - Innovate, Buy or Die! is available as hardcover(ISBN 9781514415849) and paperback(ISBN 9781514415832) and ebook(ISBN 9781514415795)