Creativity Choice
The Science of Making Decisions to Turn Ideas into Action
By Dr. Zorana Ivcevic Pringle | Publisher: PublicAffairs
About the book
A “groundbreaking” (Marc Brackett) correction to the myth that creativity is a trait that you’re born with—instead, a Yale scientist proves, creativity is a decision that you make again and again
Anyone who has ever participated in a brainstorming session will know that most of us do not lack ideas. Yet, many people never breathe life into these ideas. To turn inspiration into real achievement, you must decide to act—and then decide to act again and again, despite obstacles, until your thoughts take shape and come to life. This is what psychologist Zorana Ivcevic Pringle calls the creativity choice.
Drawing on decades of research into the science of creativity, The Creativity Choice teaches readers how to bring ideas out of your mind and into the world. With stories ranging from an entrepreneur who built a national nonprofit, to a YouTuber who turned a hobby into a professional career, to a business leader who established a company culture of innovation, Pringle illuminates how people make creative ideas happen. She shows what it takes to get started, the psychological and emotional tools needed to navigate the creative process, and the social conditions that allow creativity to succeed. Through this book, you’ll learn how to bridge the gap between having the first spark of an idea and actually doing something with it.
Editions of Creativity Choice
- Hardcover
- ISBN 9781541704329
- EBook
- ISBN 9781541704336
Read an Excerpt
A “groundbreaking” (Marc Brackett) correction to the myth that creativity is a trait that you’re born with—instead, a Yale scientist proves, creativity is a decision that you make again and again
Anyone who has ever participated in a brainstorming session will know that most of us do not lack ideas. Yet, many people never breathe life into these ideas. To turn inspiration into real achievement, you must decide to act—and then decide to act again and again, despite obstacles, until your thoughts take shape and come to life. This is what psychologist Zorana Ivcevic Pringle calls the creativity choice.
Drawing on decades of research into the science of creativity, The Creativity Choice teaches readers how to bring ideas out of your mind and into the world. With stories ranging from an entrepreneur who built a national nonprofit, to a YouTuber who turned a hobby into a professional career, to a business leader who established a company culture of innovation, Pringle illuminates how people make creative ideas happen. She shows what it takes to get started, the psychological and emotional tools needed to navigate the creative process, and the social conditions that allow creativity to succeed. Through this book, you’ll learn how to bridge the gap between having the first spark of an idea and actually doing something with it.
Frequently Asked Questions
What is Creativity Choice about?
A “groundbreaking” (Marc Brackett) correction to the myth that creativity is a trait that you’re born with—instead, a Yale scientist proves, creativity is a decision that you make again and again
Anyone who has ever participated in a brainstorming session will know that most of us do not lack ideas. Yet, many people never breathe life into these ideas. To turn inspiration into real achievement, you must decide to act—and then decide to act again and again, despite obstacles, until your thoughts take shape and come to life. This is what psychologist Zorana Ivcevic Pringle calls the creativity choice.
Drawing on decades of research into the science of creativity, The Creativity Choice teaches readers how to bring ideas out of your mind and into the world. With stories ranging from an entrepreneur who built a national nonprofit, to a YouTuber who turned a hobby into a professional career, to a business leader who established a company culture of innovation, Pringle illuminates how people make creative ideas happen. She shows what it takes to get started, the psychological and emotional tools needed to navigate the creative process, and the social conditions that allow creativity to succeed. Through this book, you’ll learn how to bridge the gap between having the first spark of an idea and actually doing something with it.
What core themes, tropes, or subjects are explored in Creativity Choice?
Society and Social Sciences > Psychology > Cognition and cognitive psychology
Where can I read a sample of Creativity Choice?
You can read an official preview of the few pages here https://www.book2look.com/book/9781541704329
Who is/are the Author/s of the book Creativity Choice?
Dr. Zorana Ivcevic Pringle
What are the ISBN numbers for the physical and digital editions?
Creativity Choice is available as hardcover(ISBN 9781541704329) and ebook(ISBN 9781541704336)
Where can I buy Creativity Choice online or support local independent bookshops?
You can buy Creativity Choice from below
Where can I buy Creativity Choice?