About the book
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
Editions of How McGruff and the Crying Indian Changed America
- Hardcover
- ISBN 9781588343932
- Paperback
- ISBN 9781588342232
- EBook
- ISBN 9781588343949
Read an Excerpt
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
Frequently Asked Questions
What is How McGruff and the Crying Indian Changed America about?
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
What core themes, tropes, or subjects are explored in How McGruff and the Crying Indian Changed America?
Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies
Where can I read a sample of How McGruff and the Crying Indian Changed America?
You can read an official preview of the few pages here https://www.book2look.com/book/9781588343932
Who is/are the Author/s of the book How McGruff and the Crying Indian Changed America?
Wendy Melillo
Who is the Publisher of the book How McGruff and the Crying Indian Changed America?
Smithsonian
What are the ISBN numbers for the physical and digital editions?
How McGruff and the Crying Indian Changed America is available as hardcover(ISBN 9781588343932) and paperback(ISBN 9781588342232) and ebook(ISBN 9781588343949)
Where can I buy How McGruff and the Crying Indian Changed America online or support local independent bookshops?
You can buy How McGruff and the Crying Indian Changed America from below
Where can I buy How McGruff and the Crying Indian Changed America?