Competition Demystified
A Radically Simplified Approach to Business Strategy
By Bruce C. Greenwald, Judd Kahn | Publisher: Penguin Publishing Group
About the book
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Editions of Competition Demystified
- Hardcover
- ISBN 9781591840572
- Paperback
- ISBN 9781591841807
- EBook
- ISBN 9781101218433
Read an Excerpt
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Frequently Asked Questions
What is Competition Demystified about?
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
What core themes, tropes, or subjects are explored in Competition Demystified?
Economics, Finance, Business and Management > Business and Management > Management and management techniques
Where can I read a sample of Competition Demystified?
You can read an official preview of the few pages here https://www.book2look.com/book/9781591840572
Who is/are the Author/s of the book Competition Demystified?
Bruce C. Greenwald, Judd Kahn
What are the ISBN numbers for the physical and digital editions?
Competition Demystified is available as hardcover(ISBN 9781591840572) and paperback(ISBN 9781591841807) and ebook(ISBN 9781101218433)
Where can I buy Competition Demystified online or support local independent bookshops?
You can buy Competition Demystified from below
Where can I buy Competition Demystified?