The Personal MBA 10th Anniversary Edition

By Josh Kaufman | Publisher: Penguin Publishing Group

About the book

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.


Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business
: You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value
: Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue
: There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Editions of The Personal MBA 10th Anniversary Edition

Hardcover
ISBN 9781591843528
Paperback
ISBN 9781591845577
Paperback
ISBN 9780525543022
EBook
ISBN 9780593418208
EBook
ISBN 9781101446089

Read an Excerpt

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.


Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business
: You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value
: Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue
: There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Frequently Asked Questions

What is The Personal MBA 10th Anniversary Edition about?

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.


Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business
: You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value
: Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue
: There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

What core themes, tropes, or subjects are explored in The Personal MBA 10th Anniversary Edition?

Economics, Finance, Business and Management > Business and Management > Management and management techniques

Where can I read a sample of The Personal MBA 10th Anniversary Edition?

You can read an official preview of the few pages here https://www.book2look.com/book/9781591843528

Who is/are the Author/s of the book The Personal MBA 10th Anniversary Edition?

Josh Kaufman

Who is the Publisher of the book The Personal MBA 10th Anniversary Edition?

Penguin Publishing Group

What are the ISBN numbers for the physical and digital editions?

The Personal MBA 10th Anniversary Edition is available as hardcover(ISBN 9781591843528) and paperback(ISBN 9781591845577) and paperback(ISBN 9780525543022) and ebook(ISBN 9780593418208) and ebook(ISBN 9781101446089)

Where can I buy The Personal MBA 10th Anniversary Edition online or support local independent bookshops?

You can buy The Personal MBA 10th Anniversary Edition from below

Where can I buy The Personal MBA 10th Anniversary Edition?