Cashvertising
How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
By Drew Eric Whitman | Publisher: Red Wheel Weiser
About the book
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.
New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.
Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:
How to create powerful ads, brochures, sales letters, Websites, and more
How to make people believe what you say
\"Sneaky\" ways to persuade people to respond
Effective tricks for writing \"magnetic\" headlines
What mistakes to avoid...at all costs!
What you should always/never do in your ads
Expert formulas, guidance, tips and strategies
Editions of Cashvertising
- Paperback
- ISBN 9781601630322
- EBook
- ISBN 9781601638878
Read an Excerpt
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.
New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.
Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:
How to create powerful ads, brochures, sales letters, Websites, and more
How to make people believe what you say
\"Sneaky\" ways to persuade people to respond
Effective tricks for writing \"magnetic\" headlines
What mistakes to avoid...at all costs!
What you should always/never do in your ads
Expert formulas, guidance, tips and strategies
Frequently Asked Questions
What is Cashvertising about?
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.
New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.
Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:
How to create powerful ads, brochures, sales letters, Websites, and more
How to make people believe what you say
\"Sneaky\" ways to persuade people to respond
Effective tricks for writing \"magnetic\" headlines
What mistakes to avoid...at all costs!
What you should always/never do in your ads
Expert formulas, guidance, tips and strategiesWhat core themes, tropes, or subjects are explored in Cashvertising?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Advertising
Where can I read a sample of Cashvertising?
You can read an official preview of the few pages here https://www.book2look.com/book/9781601630322
Is Cashvertising part of a series, and can it be read as a standalone?
Yes it is a part of series Cashvertising Series
Who is/are the Author/s of the book Cashvertising?
Drew Eric Whitman
What are the ISBN numbers for the physical and digital editions?
Cashvertising is available as paperback(ISBN 9781601630322) and ebook(ISBN 9781601638878)
Where can I buy Cashvertising online or support local independent bookshops?
You can buy Cashvertising from below
Where can I buy Cashvertising?