About the book
800-CEO-READ BESTSELLER
Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is \"mandatory reading for the CEOs and boards of all public companies,\" according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.
The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?
Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
\"Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices.\"—Kirkus Reviews
\"A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year … this book is for you.\"—Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.
Editions of Go Long
- Paperback
- ISBN 9781613630884
- EBook
- ISBN 9781613630891
Read an Excerpt
800-CEO-READ BESTSELLER
Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is \"mandatory reading for the CEOs and boards of all public companies,\" according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.
The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?
Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
\"Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices.\"—Kirkus Reviews
\"A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year … this book is for you.\"—Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.
Frequently Asked Questions
What is Go Long about?
800-CEO-READ BESTSELLER
Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is \"mandatory reading for the CEOs and boards of all public companies,\" according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.
The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?
Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
\"Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices.\"—Kirkus Reviews
\"A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year … this book is for you.\"—Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.
What core themes, tropes, or subjects are explored in Go Long?
Economics, Finance, Business and Management > Business and Management > Business strategy
Where can I read a sample of Go Long?
You can read an official preview of the few pages here https://www.book2look.com/book/9781613630884
How long is Go Long and how many pages does it have?
Go Long has 140 page(s)
Who is/are the Author/s of the book Go Long?
Brian Dumaine, Dennis Carey, Michael Useem, Rodney Zemmel
What are the ISBN numbers for the physical and digital editions?
Go Long is available as paperback(ISBN 9781613630884) and ebook(ISBN 9781613630891)
Where can I buy Go Long online or support local independent bookshops?
You can buy Go Long from below