The Customer Centricity Playbook, Implement a Winning Strategy Driven by Customer Lifetime Value, University of Pennsylvania Press, Inc., Peter Fader, Sarah E. Toms,Customer services,Sales and marketing, customer service; customer relationship management; customer lifetime value; customer relations; best customers; customer satisfaction; customer loyalty; consumer behavior; customer acquisition; customer retention; customer experience,, , United States, en-UShttps://www.pennpress.orgcustomer service; customer relationship management; customer lifetime value; customer relations; best customers; customer satisfaction; customer loyalty; consumer behavior; customer acquisition; customer retention; customer experience, [BLURB],[CITY],,books, ebooks, biblet, Book2look