Brand Seduction, How Neuroscience Can Help Marketers Build Memorable Brands, Red Wheel Weiser, Daryl Weber,Sales and marketing,Business and Management, branding;product;Memories;Fantasy;Unconscious;Neuroscience;Psychology;Neuromarketing;Brain;Emotion;Decision;Advertising;Principles;Positioning Statements;Visuals;brand management;brand name;brand identity;brand strategy;cashvertising;triggers;consumer behavior;persuasion,, , United States, en-UShttps://redwheelweiser.combranding;product;Memories;Fantasy;Unconscious;Neuroscience;Psychology;Neuromarketing;Brain;Emotion;Decision;Advertising;Principles;Positioning Statements;Visuals;brand management;brand name;brand identity;brand strategy;cashvertising;triggers;consumer behavior;persuasion, [BLURB],[CITY],,books, ebooks, biblet, Book2look