Finding Fortunato
How a Peruvian Adventure Inspired the Sweet Success of a Family Chocolate Business
By Adam Pearson | Publisher: BenBella Books
About the book
Embark on an up-close and personal journey into the northern Peruvian jungle as last-chance entrepreneurs accidentally stumble upon a variety of cacao thought to be extinct, in this chocolate-rich business adventure memoir.
Take a front row seat to a family of entrepreneurs searching relentlessly for a sustainable competitive advantage in the wake of many failed attempts at starting a family business.
When they inadvertently discover the legendary Nacional white cacao bean in a remote canyon of the Peruvian jungle, the USDA calls it “an unprecedented discovery.” The cacao is so rare that even acclaimed author and travel host Anthony Bourdain and chef Eric Ripert trek to this particular jungle to film a segment for Bourdain's \"Parts Unknown.\" With no job and no other way to earn a living, the author’s brother, Brian, moves to the jungle to live with cacao farmers—and Fortunato Chocolate is born.
The family soon realize that their chocolate dream will only work if they reconceive and disrupt the supply chain. Instead of middlemen hoarding profits and keeping farmers in relentless poverty, they trade directly with them and produce what the BBC hails as \"the Rolex of chocolate.\" Follow along as these intrepid entrepreneurs endure many heartbreaking near-victories and nail-biting adventures, ultimately shaking off failure and finding their competitive advantage in the humble white cacao bean and their ethical direct trade with the bean’s farmers.
Finding Fortunato is an inspiring and improbable tale that's infused with the indomitable entrepreneurial spirit, and revels in the gut instincts that lead to unimaginable success.
Editions of Finding Fortunato
- Hardcover
- ISBN 9781637744925
Read an Excerpt
Embark on an up-close and personal journey into the northern Peruvian jungle as last-chance entrepreneurs accidentally stumble upon a variety of cacao thought to be extinct, in this chocolate-rich business adventure memoir.
Take a front row seat to a family of entrepreneurs searching relentlessly for a sustainable competitive advantage in the wake of many failed attempts at starting a family business.
When they inadvertently discover the legendary Nacional white cacao bean in a remote canyon of the Peruvian jungle, the USDA calls it “an unprecedented discovery.” The cacao is so rare that even acclaimed author and travel host Anthony Bourdain and chef Eric Ripert trek to this particular jungle to film a segment for Bourdain's \"Parts Unknown.\" With no job and no other way to earn a living, the author’s brother, Brian, moves to the jungle to live with cacao farmers—and Fortunato Chocolate is born.
The family soon realize that their chocolate dream will only work if they reconceive and disrupt the supply chain. Instead of middlemen hoarding profits and keeping farmers in relentless poverty, they trade directly with them and produce what the BBC hails as \"the Rolex of chocolate.\" Follow along as these intrepid entrepreneurs endure many heartbreaking near-victories and nail-biting adventures, ultimately shaking off failure and finding their competitive advantage in the humble white cacao bean and their ethical direct trade with the bean’s farmers.
Finding Fortunato is an inspiring and improbable tale that's infused with the indomitable entrepreneurial spirit, and revels in the gut instincts that lead to unimaginable success.
Frequently Asked Questions
What is Finding Fortunato about?
Embark on an up-close and personal journey into the northern Peruvian jungle as last-chance entrepreneurs accidentally stumble upon a variety of cacao thought to be extinct, in this chocolate-rich business adventure memoir.
Take a front row seat to a family of entrepreneurs searching relentlessly for a sustainable competitive advantage in the wake of many failed attempts at starting a family business.
When they inadvertently discover the legendary Nacional white cacao bean in a remote canyon of the Peruvian jungle, the USDA calls it “an unprecedented discovery.” The cacao is so rare that even acclaimed author and travel host Anthony Bourdain and chef Eric Ripert trek to this particular jungle to film a segment for Bourdain's \"Parts Unknown.\" With no job and no other way to earn a living, the author’s brother, Brian, moves to the jungle to live with cacao farmers—and Fortunato Chocolate is born.
The family soon realize that their chocolate dream will only work if they reconceive and disrupt the supply chain. Instead of middlemen hoarding profits and keeping farmers in relentless poverty, they trade directly with them and produce what the BBC hails as \"the Rolex of chocolate.\" Follow along as these intrepid entrepreneurs endure many heartbreaking near-victories and nail-biting adventures, ultimately shaking off failure and finding their competitive advantage in the humble white cacao bean and their ethical direct trade with the bean’s farmers.
Finding Fortunato is an inspiring and improbable tale that's infused with the indomitable entrepreneurial spirit, and revels in the gut instincts that lead to unimaginable success.
What core themes, tropes, or subjects are explored in Finding Fortunato?
Economics, Finance, Business and Management > Industry and industrial studies > Agribusiness and primary industries > Agriculture, agribusiness and food production industries
Where can I read a sample of Finding Fortunato?
You can read an official preview of the few pages here https://www.book2look.com/book/9781637744925
Who is/are the Author/s of the book Finding Fortunato?
Adam Pearson
What are the ISBN numbers for the physical and digital editions?
Finding Fortunato is available as hardcover(ISBN 9781637744925)
Where can I buy Finding Fortunato online or support local independent bookshops?
You can buy Finding Fortunato from below
Where can I buy Finding Fortunato?