Advertising the Self in Renaissance France
Authorial Personae and Ideal Readers in Lemaire, Marot, and Rabelais
By Scott Francis | Publisher: University of Delaware Press
About the book
Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising.
Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.
Editions of Advertising the Self in Renaissance France
- Hardcover
- ISBN 9781644530061
- Paperback
- ISBN 9781644530078
- EBook
- ISBN 9781644530085
Read an Excerpt
Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising.
Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.
Frequently Asked Questions
What is Advertising the Self in Renaissance France about?
Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising.
Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.
What core themes, tropes, or subjects are explored in Advertising the Self in Renaissance France?
Biography, Literature and Literary studies > Literature: history and criticism
Where can I read a sample of Advertising the Self in Renaissance France?
You can read an official preview of the few pages here https://www.book2look.com/book/9781644530061
Is Advertising the Self in Renaissance France part of a series, and can it be read as a standalone?
Yes it is a part of series The Early Modern Exchange
Who is/are the Author/s of the book Advertising the Self in Renaissance France?
Scott Francis
What are the ISBN numbers for the physical and digital editions?
Advertising the Self in Renaissance France is available as hardcover(ISBN 9781644530061) and paperback(ISBN 9781644530078) and ebook(ISBN 9781644530085)
Where can I buy Advertising the Self in Renaissance France online or support local independent bookshops?
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Where can I buy Advertising the Self in Renaissance France?