Making Numbers Count

The art and science of communicating numbers

By Chip Heath | Publisher: Transworld

About the book

'Concise, breezy and pragmatic' Wall Street Journal

'Remarkably practical techniques for comprehending and communicating the maths that really matters’ Adam Grant


Until very recently, most languages had no words for numbers greater than five – anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren’t built to understand them.

What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.)
What’s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.)
How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is…thirty-two years.)

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

Editions of Making Numbers Count

Paperback
ISBN 9781787634220
Paperback
ISBN 9781804996218
EBook
ISBN 9781473585324

Read an Excerpt

'Concise, breezy and pragmatic' Wall Street Journal

'Remarkably practical techniques for comprehending and communicating the maths that really matters’ Adam Grant


Until very recently, most languages had no words for numbers greater than five – anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren’t built to understand them.

What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.)
What’s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.)
How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is…thirty-two years.)

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

Frequently Asked Questions

What is Making Numbers Count about?

'Concise, breezy and pragmatic' Wall Street Journal

'Remarkably practical techniques for comprehending and communicating the maths that really matters’ Adam Grant


Until very recently, most languages had no words for numbers greater than five – anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren’t built to understand them.

What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.)
What’s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.)
How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is…thirty-two years.)

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

What core themes, tropes, or subjects are explored in Making Numbers Count?

Mathematics and Science > Science: general issues > Popular science > Popular and recreational mathematics

Where can I read a sample of Making Numbers Count?

You can read an official preview of the few pages here https://www.book2look.com/book/9781787634220

Who is/are the Author/s of the book Making Numbers Count?

Chip Heath

Who is the Publisher of the book Making Numbers Count?

Transworld

What are the ISBN numbers for the physical and digital editions?

Making Numbers Count is available as paperback(ISBN 9781787634220) and paperback(ISBN 9781804996218) and ebook(ISBN 9781473585324)

Where can I buy Making Numbers Count online or support local independent bookshops?

You can buy Making Numbers Count from below

Where can I buy Making Numbers Count?