The Jobs To Be Done Playbook, Align Your Markets, Organization, and Strategy Around Customer Needs, Rosenfeld Media, Jim Kalbach,Behavioural economics,Economics, product design;management;customer;user experience;needs;outcomes;approach;framework;CX;UX;JTBD;Seth Godin;jobs theory;strategy;innovation;go-to-market;product-market fit;research;leadership;design;insight;expected outcome;motivation;structure jobs interviews;create job maps;gain buy in;analyzing data;engaging stakeholders,, , United States, en-UShttps://rosenfeldmedia.comproduct design;management;customer;user experience;needs;outcomes;approach;framework;CX;UX;JTBD;Seth Godin;jobs theory;strategy;innovation;go-to-market;product-market fit;research;leadership;design;insight;expected outcome;motivation;structure jobs interviews;create job maps;gain buy in;analyzing data;engaging stakeholders, [BLURB],[CITY],,books, ebooks, biblet, Book2look