About the book
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet—our 'digital breadcrumbs'—from job postings, to online news, social media, online ad spend and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed—moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Editions of Outside Insight
- Hardcover
- ISBN 9781940858463
Read an Excerpt
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet—our 'digital breadcrumbs'—from job postings, to online news, social media, online ad spend and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed—moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Frequently Asked Questions
What is Outside Insight about?
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet—our 'digital breadcrumbs'—from job postings, to online news, social media, online ad spend and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed—moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
What core themes, tropes, or subjects are explored in Outside Insight?
Economics, Finance, Business and Management
Where can I read a sample of Outside Insight?
You can read an official preview of the few pages here https://www.book2look.com/book/9781940858463
Who is/are the Author/s of the book Outside Insight?
Jorn Lyseggen
What are the ISBN numbers for the physical and digital editions?
Outside Insight is available as hardcover(ISBN 9781940858463)
Where can I buy Outside Insight online or support local independent bookshops?
You can buy Outside Insight from below
Where can I buy Outside Insight?