Join the Brand
Building Loyal Communities and the Need for Belonging
By Norty Cohen | Publisher: Ideapress Publishing
About the book
After answering the question, \"How and why do consumers adopt brands,\" author Norty Cohen takes it the next step with a new question: \"How Does Your Brand Become A Sticker On A Laptop?\" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.
Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.
Editions of Join the Brand
- Hardcover
- ISBN 9781940858685
Read an Excerpt
After answering the question, \"How and why do consumers adopt brands,\" author Norty Cohen takes it the next step with a new question: \"How Does Your Brand Become A Sticker On A Laptop?\" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.
Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.
Frequently Asked Questions
What is Join the Brand about?
After answering the question, \"How and why do consumers adopt brands,\" author Norty Cohen takes it the next step with a new question: \"How Does Your Brand Become A Sticker On A Laptop?\" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.
Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.
What core themes, tropes, or subjects are explored in Join the Brand?
Economics, Finance, Business and Management
Where can I read a sample of Join the Brand?
You can read an official preview of the few pages here https://www.book2look.com/book/9781940858685
Who is/are the Author/s of the book Join the Brand?
Norty Cohen
What are the ISBN numbers for the physical and digital editions?
Join the Brand is available as hardcover(ISBN 9781940858685)
Where can I buy Join the Brand online or support local independent bookshops?
You can buy Join the Brand from below
Where can I buy Join the Brand?