Micro Media Industries
Hmong American Media Innovation in the Diaspora
By Lori Kido Lopez | Publisher: Rutgers University Press
About the book
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
Editions of Micro Media Industries
- Paperback
- ISBN 9781978823341
- EBook
- ISBN 9781978823365
- PDF
- ISBN 9781978823389
Read an Excerpt
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
Frequently Asked Questions
What is Micro Media Industries about?
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
What core themes, tropes, or subjects are explored in Micro Media Industries?
Society and Social Sciences > Society and culture: general > Social groups, communities and identities > Ethnic studies / Ethnicity
Where can I read a sample of Micro Media Industries?
You can read an official preview of the few pages here https://www.book2look.com/book/9781978823341
Who is/are the Author/s of the book Micro Media Industries?
Lori Kido Lopez
What are the ISBN numbers for the physical and digital editions?
Micro Media Industries is available as paperback(ISBN 9781978823341) and ebook(ISBN 9781978823365) and pdf(ISBN 9781978823389)
Where can I buy Micro Media Industries online or support local independent bookshops?
You can buy Micro Media Industries from below
Where can I buy Micro Media Industries?