Navigating Ambiguity
Creating Opportunity in a World of Unknowns
By Andrea Small, Kelly Schmutte | Publisher: Clarkson Potter/Ten Speed
About the book
A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University's world-renowned d.school.
“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseproject
A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.
Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal.
Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.
Editions of Navigating Ambiguity
- Paperback
- ISBN 9781984857965
- EBook
- ISBN 9781984857972
- AudioStreaming
- ISBN 9780593583951
- AudioStreaming
- ISBN 9780593583968
Read an Excerpt
A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University's world-renowned d.school.
“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseproject
A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.
Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal.
Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.
Frequently Asked Questions
What is Navigating Ambiguity about?
A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University's world-renowned d.school.
“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseproject
A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.
Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal.
Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.
What core themes, tropes, or subjects are explored in Navigating Ambiguity?
Economics, Finance, Business and Management > Business and Management > Management and management techniques > Management decision making
Where can I read a sample of Navigating Ambiguity?
You can read an official preview of the few pages here https://www.book2look.com/book/9781984857965
Is Navigating Ambiguity part of a series, and can it be read as a standalone?
Yes it is a part of series Stanford d.school Library
Who is/are the Author/s of the book Navigating Ambiguity?
Andrea Small, Kelly Schmutte
What are the ISBN numbers for the physical and digital editions?
Navigating Ambiguity is available as paperback(ISBN 9781984857965) and ebook(ISBN 9781984857972) and audiostreaming(ISBN 9780593583951) and audiostreaming(ISBN 9780593583968)
Where can I buy Navigating Ambiguity online or support local independent bookshops?
You can buy Navigating Ambiguity from below
Where can I buy Navigating Ambiguity?