Cold War Holidays

American Tourism in France

By Christopher Endy | Publisher: The University of North Carolina Press

About the book

Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas.

From the U.S. government’s campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle’s aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power.

A lively array of voices informs Endy’s analysis: Parisian hoteliers and café waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.

Editions of Cold War Holidays

Hardcover
ISBN 9780807828717
Paperback
ISBN 9780807855485
EBook
ISBN 9780807863510
PDF
ISBN 9798890877666

Read an Excerpt

Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas.

From the U.S. government’s campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle’s aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power.

A lively array of voices informs Endy’s analysis: Parisian hoteliers and café waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.

Frequently Asked Questions

What is Cold War Holidays about?

Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas.

From the U.S. government’s campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle’s aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power.

A lively array of voices informs Endy’s analysis: Parisian hoteliers and café waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.

What core themes, tropes, or subjects are explored in Cold War Holidays?

Society and Social Sciences > Politics and government > International relations

Where can I read a sample of Cold War Holidays?

You can read an official preview of the few pages here https://www.book2look.com/book/9780807828717

How long is Cold War Holidays and how many pages does it have?

Cold War Holidays has 304 page(s)

Is Cold War Holidays part of a series, and can it be read as a standalone?

Yes it is a part of series New Cold War History

Who is/are the Author/s of the book Cold War Holidays?

Christopher Endy

Who is the Publisher of the book Cold War Holidays?

The University of North Carolina Press

What are the ISBN numbers for the physical and digital editions?

Cold War Holidays is available as hardcover(ISBN 9780807828717) and paperback(ISBN 9780807855485) and ebook(ISBN 9780807863510) and pdf(ISBN 9798890877666)

Where can I buy Cold War Holidays online or support local independent bookshops?

You can buy Cold War Holidays from below

Where can I buy Cold War Holidays?