The Agile Marketer, Turning Customer Experience Into Your Competitive Advantage, Wiley, Roland Smart,Sales and marketing,Business and Management, The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage; Roland Smart; marketing strategy; modern marketing; marketing platforms; marketing innovation; marketing role; marketing function; marketing as growth driver; marketing growth; marketing evolution; updating marketing; competitive advantage; marketing and customer experience; branding; brand stewardship; effective marketing; online marketing; technology in marketing; marketing partnerships; smart marketing; new marketing paradigm; customer reach; customer engagement; agile marketing; lean marketing; marketing agility; iterative marketing; growth hacking; collaborative economy; sharing economy,, , United States, en-UShttps://www.wiley.comThe Agile Marketer: Turning Customer Experience Into Your Competitive Advantage; Roland Smart; marketing strategy; modern marketing; marketing platforms; marketing innovation; marketing role; marketing function; marketing as growth driver; marketing growth; marketing evolution; updating marketing; competitive advantage; marketing and customer experience; branding; brand stewardship; effective marketing; online marketing; technology in marketing; marketing partnerships; smart marketing; new marketing paradigm; customer reach; customer engagement; agile marketing; lean marketing; marketing agility; iterative marketing; growth hacking; collaborative economy; sharing economy, [BLURB],[CITY],,books, ebooks, biblet, Book2look