About the book
There is no doubt that the US sales of printed guides and maps has continued to decline consistently over the last nine years. To help understand this decline better the authors focus on three perspectives: The USA market – is there evidence of a sustainable recovery? An analysis of the Nielsen BookScan world globally and is the recovery limited to the market leaders? Game-changers such as Google’s strategy to stop printed guides certainly had an effect on the US World travel guide market and some interesting differences are noted between the US and the UK markets. The nine Nielsen global markets are compared: USA, UK, Italy, Spain, Australia, South Africa, New Zealand, Ireland and India and trends in the top 5 investigated.
Read an Excerpt
There is no doubt that the US sales of printed guides and maps has continued to decline consistently over the last nine years. To help understand this decline better the authors focus on three perspectives: The USA market – is there evidence of a sustainable recovery? An analysis of the Nielsen BookScan world globally and is the recovery limited to the market leaders? Game-changers such as Google’s strategy to stop printed guides certainly had an effect on the US World travel guide market and some interesting differences are noted between the US and the UK markets. The nine Nielsen global markets are compared: USA, UK, Italy, Spain, Australia, South Africa, New Zealand, Ireland and India and trends in the top 5 investigated.
Frequently Asked Questions
What is Nielsen BookScan 2014 Travel Publishing Year Book about?
There is no doubt that the US sales of printed guides and maps has continued to decline consistently over the last nine years. To help understand this decline better the authors focus on three perspectives: The USA market – is there evidence of a sustainable recovery? An analysis of the Nielsen BookScan world globally and is the recovery limited to the market leaders? Game-changers such as Google’s strategy to stop printed guides certainly had an effect on the US World travel guide market and some interesting differences are noted between the US and the UK markets. The nine Nielsen global markets are compared: USA, UK, Italy, Spain, Australia, South Africa, New Zealand, Ireland and India and trends in the top 5 investigated.
What core themes, tropes, or subjects are explored in Nielsen BookScan 2014 Travel Publishing Year Book?
Economics, Finance, Business and Management > Industry and industrial studies > Media, entertainment, information and communication industries > Publishing industry and journalism > Publishing and book trade
Where can I read a sample of Nielsen BookScan 2014 Travel Publishing Year Book?
You can read an official preview of the few pages here https://www.book2look.com/book/I2CW4G1R8k
Who is/are the Author/s of the book Nielsen BookScan 2014 Travel Publishing Year Book?
Stephen Mesquita
Who is the Publisher of the book Nielsen BookScan 2014 Travel Publishing Year Book?
Nielsen Book