Dress Casual

How College Students Redefined American Style

By Deirdre Clemente | Publisher: The University of North Carolina Press

About the book

As Deirdre Clemente shows in this lively history of fashion on American college campuses, whether it’s jeans and sneakers or khakis with a polo shirt, chances are college kids made it cool. The modern casual American wardrobe, Clemente argues, was born in the classrooms, dormitories, fraternity and sorority houses, and gyms of universities and colleges across the country. As young people gained increasing social and cultural clout during the early twentieth century, their tastes transformed mainstream fashion from collared and corseted to comfortable. From east coast to west and from the Ivy League to historically black colleges and universities, changing styles reflected new ways of defining the value of personal appearance, and, by extension, new possibilities for creating one’s identity.

The pace of change in fashion options, however, was hardly equal. Race, class, and gender shaped the adoption of casual style, and young women faced particular backlash both from older generations and from their male peers. Nevertheless, as coeds fought dress codes and stereotypes, they joined men in pushing new styles beyond the campus, into dance halls, theaters, homes, and workplaces. Thanks to these shifts, today’s casual style provides a middle ground for people of all backgrounds, redefining the meaning of appearance in American culture.

Editions of Dress Casual

Hardcover
ISBN 9781469614076
Paperback
ISBN 9781469629919
EBook
ISBN 9781469615479
EBook
ISBN 9798890842923
EBook
ISBN 9781469614083
PDF
ISBN 9798890842916

Read an Excerpt

As Deirdre Clemente shows in this lively history of fashion on American college campuses, whether it’s jeans and sneakers or khakis with a polo shirt, chances are college kids made it cool. The modern casual American wardrobe, Clemente argues, was born in the classrooms, dormitories, fraternity and sorority houses, and gyms of universities and colleges across the country. As young people gained increasing social and cultural clout during the early twentieth century, their tastes transformed mainstream fashion from collared and corseted to comfortable. From east coast to west and from the Ivy League to historically black colleges and universities, changing styles reflected new ways of defining the value of personal appearance, and, by extension, new possibilities for creating one’s identity.

The pace of change in fashion options, however, was hardly equal. Race, class, and gender shaped the adoption of casual style, and young women faced particular backlash both from older generations and from their male peers. Nevertheless, as coeds fought dress codes and stereotypes, they joined men in pushing new styles beyond the campus, into dance halls, theaters, homes, and workplaces. Thanks to these shifts, today’s casual style provides a middle ground for people of all backgrounds, redefining the meaning of appearance in American culture.

Frequently Asked Questions

What is Dress Casual about?

As Deirdre Clemente shows in this lively history of fashion on American college campuses, whether it’s jeans and sneakers or khakis with a polo shirt, chances are college kids made it cool. The modern casual American wardrobe, Clemente argues, was born in the classrooms, dormitories, fraternity and sorority houses, and gyms of universities and colleges across the country. As young people gained increasing social and cultural clout during the early twentieth century, their tastes transformed mainstream fashion from collared and corseted to comfortable. From east coast to west and from the Ivy League to historically black colleges and universities, changing styles reflected new ways of defining the value of personal appearance, and, by extension, new possibilities for creating one’s identity.

The pace of change in fashion options, however, was hardly equal. Race, class, and gender shaped the adoption of casual style, and young women faced particular backlash both from older generations and from their male peers. Nevertheless, as coeds fought dress codes and stereotypes, they joined men in pushing new styles beyond the campus, into dance halls, theaters, homes, and workplaces. Thanks to these shifts, today’s casual style provides a middle ground for people of all backgrounds, redefining the meaning of appearance in American culture.

What core themes, tropes, or subjects are explored in Dress Casual?

Society and Social Sciences > Society and culture: general > Cultural and media studies > Cultural studies > Popular culture

Where can I read a sample of Dress Casual?

You can read an official preview of the few pages here https://www.book2look.com/book/9781469614076

How long is Dress Casual and how many pages does it have?

Dress Casual has 208 page(s)

Is Dress Casual part of a series, and can it be read as a standalone?

Yes it is a part of series Gender and American Culture

Who is/are the Author/s of the book Dress Casual?

Deirdre Clemente

Who is the Publisher of the book Dress Casual?

The University of North Carolina Press

What are the ISBN numbers for the physical and digital editions?

Dress Casual is available as hardcover(ISBN 9781469614076) and paperback(ISBN 9781469629919) and ebook(ISBN 9781469615479) and ebook(ISBN 9798890842923) and ebook(ISBN 9781469614083) and pdf(ISBN 9798890842916)

Where can I buy Dress Casual online or support local independent bookshops?

You can buy Dress Casual from below

Where can I buy Dress Casual?