Marketing Automation, Practical Steps to More Effective Direct Marketing, Wiley, Jeff LeSueur,Sales and marketing,Business and Management, todays market; good products; customersthe; precise; every; requires; segmentation; businessthan; communications; lifeblood; sophisticated; automation; process; components; benefit; marketing; direct; planning; promotions; execution; profits,, Wiley and SAS Business Series, United States, en-UShttps://www.wiley.comtodays market; good products; customersthe; precise; every; requires; segmentation; businessthan; communications; lifeblood; sophisticated; automation; process; components; benefit; marketing; direct; planning; promotions; execution; profits, [BLURB],[CITY],,books, ebooks, biblet, Book2look